I’m Alexandra.

A Transformative Coach, Architect, and the founder of noein

My interest in coaching began while trying to find my place in architecture. For a long time, I felt pressure to grow in my chosen field in a way that felt strictly technical and predefined. As I advanced in that world, I realised the skills I gravitated towards were the human ones: listening, guiding and helping others make sense of their thoughts.

It was only when I accepted that my interests might take a different form and that they were still valid, still mine and could be used meaningfully, that something shifted. With that acceptance came a sense of lightness and confidence, and a release from the stress of trying to force myself into a specialty that didn’t truly reflect who I am.

Over the years, I had channelled my passion for personal and professional development in different mentoring programmes, both as a student and a professional. Through experience, my inclination to support others, became a natural path forward. As I trained as a Transformative Coach with the Animas Centre for Coaching, I realised that I didn’t have to choose between these two sides of myself, I could bring them together meaningfully.

I soon began to see that what I had to offer my workplace was exactly this perspective. I introduced a focus on personal development within the architectural practice, actively encouraging to cultivate a growth culture through mentoring and coaching at the office.

However, my aspirations as a coach went beyond that. I founded noein as a natural extension of my architectural mindset: applying my soft skills to support people in finding clarity, confidence and alignment between who they are and what they do.

noein is the space I once needed myself: a safe place to explore, reflect and reconnect with what feels true to me.